Social media

Facebook pushes emoticons everywhere. Why?

Facebook emoticons

Four months ago, Facebook announced that any engagement related to emoticons will have more weight and will be taken more seriously than likes. Of course, more weight meaning that the algorithm will push the content towards users more.

But that’s just the tip of the iceberg.

It started with post engagement

Facebook released its first bunch of emoticons more than a year ago, as of right now, it is very clear that it all made sense. While ”likes” could only show whether someone agrees or disagrees with something, emoticons can show even negative, and more concrete, emotions.

Photo Description: First came the post engagement. Originally, it was just a fun new tool, now it has a bigger importance than anything else (except for shares).

Photo Description: First came the post engagement. Originally, it was just a fun new tool, now it has a bigger importance than anything else (except for shares).

 

Since that time, Facebook decided to slowly introduce emoticons into every aspect of the whole ecosystem – containing desktop comments section, smartphone mobile section and even Messenger.

This huge expansion of emoticons isn’t only about making people happy and making sure that they can express themselves.

 

It’s all about relevancy

A couple of years ago, Facebook found out that many users tried to make money with creating hoaxes, fake news, and fake content. Because users weren’t used to it, fake content attracted many people. But once it stopped and users realized what’s going on, everyone started to be annoyed with it – people started to leave the platform.

And so, Facebook had to come up with something.

Rather than creating a whole new algorithm update (which Facebook is currently working on), Facebook introduced emoticons to make sure that users themselves can point out, which content they find most useful, funny or educational.

Facebook figured out that it takes more time for users to engage with content with emoticons – and users only invest their time into engagement if they really like something. The logic behind this is simple – if users are willing to take more time to engage, they really need to find the content useful.

Photo Description: There’s no need to type a full comment if you don’t have the time. You can reply with an emoticon. On both desktops and smartphones.

What about emoticons in Messenger and the comments section?

In this case, Facebook is trying to make communication extremely efficient for its users. People are diversifying their attention between several APPs and devices and everyone finds it useful when there’s a way to save time.

And this goes for both Messenger and comments section.

It takes only two taps of a finger to use emoticons in Messenger - online communication can hardly get more efficient than that.

Photo Description: It takes only two taps of a finger to use emoticons in Messenger – online communication can hardly get more efficient than that.

The main battle that Facebook is currently fighting has 2 fronts.

One – Trying to limit the amount of fake news and bringing relevant content to everyone.
Two – Making communication more efficient than ever before.

The weapon of choice in this battle are emoticons. So far, it seems that Facebook has, again, made the right choice and is on its way to making the whole platform even more efficient, relevant, and popular.

Facebook pushes emoticons everywhere. Why?
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