A couple of years ago, social media managers in agencies were looking for tools that would make their lives easier. Today, the situation is completely different. Hundreds of tools have flooded the market and now it's very hard to decide which one is worth it.
Have a look at this article to see which tool might be the one you're looking for. Firstly, we'll have a look at the two main competitors - Kontentino and Hootsuite - but later, we're going to research other alternatives and see which one will fit the needs of marketing agencies the best.
Kontentino and Hootsuite are undoubtedly the biggest rivals because their services are so similar, yet, so different. Many social media managers are unsure and can't decide which one is the winner. Obviously, we won't decide for you but we'll at least lay down all the facts.
Let's start with social media.
Hootsuite undoubtedly supports more social media. Twitter, Facebook, LinkedIn or Instagram are just the tip of the iceberg. Users can easily use add-ons and also Foursquare, WordPress or Mixi. Note that some of these are considered ”premium” so you will have to pay for them.
Kontentino chooses a different path. While the basics such as Facebook, Twitter, LinkedIn, and Instagram are supported, users can easily see that Hootsuite has a wider range. On the other hand, Kontentino seems to be playing along with brands and agencies better. The team behind Kontentino adds the newest formats and trends almost immediately making the tool highly efficient in real time.
When it comes to user interface it might seem that Hootsuite looks more appealing while Kontetino has a bit sharper look. The interface is very individual but what's more important is the functionality. In this case, it's very hard to decide which one is better as both tools do a great job in being efficient and intuitive.
At the end of the day, it's functions that matter the most.
Many users fall in love with Hootsuite's superfast scheduling that takes only a few clicks. It's a great function that comes in handy when you want to post something really fast. Also, Hootsuite suggests the right times for publishing posts which can also be very useful.
On the other hand, Kontentino offers live post preview, check boxes and option to add colorful tags for better organization. What's especially great is that all of the communication and feedback happens right next to the posts so that everything is in one place. Last but not least, only Kontentino exports scheduled posts to Facebook where the posts can be seen in scheduled drafts. While this is not revolutionary, it's definitely useful in some situations.
Some people see Socialpilot as an advanced alternative to Hoosuite or Kontentino. With this tool you can schedule posts for different days and time, this can't be done on Hootsuite for example. Socialpilot also provides bulk scheduling, brand visibility or post suggestions - none of these can be found on Hootsuite. On the other hand, Socialpilot doesn't have any time suggestions which are available only on Hootsuite.
Agorapulse is another great alternative, again, it seems more organized and more complex than Hootsuite or Kontentino. First of all, Agorapulse uses smart social inbox which is more structured and clear than Hootsuite's ”streams”. Agorapulse continues to organize the workflow really well with grouping every relevant message into separate inboxes.
What's more, Agorapulse measures competitors' social activity and offers a chance to interact with users and nurture prospects - cool features that can't be found anywhere else.
Last but not least, we can't forget about Buffer which has over 2 million users. Buffer offers the possibility to post on Pinterest and RSS Feed integration is in all plans. Users especially love Buffer because of its social media image creation tool called Pablo. What's more, five or more team members have access to all plans.
When you have a look at the above-mentioned tools, you will see that they are doing more or less the same, only differently and using different features. Obviously, some of the features are unique for concrete tools.
At the end of the day, it comes to functionality and interface. We suggest that you pick a few tools to test before you think about buying one. Get your hands on a couple of social media tools and try each of them for a couple of days. That way, you won't make a mistake and will end up using a tool that you will love to work with.