According to an official statement of a Facebook employee, the only solution is to delete some of the old ads to make room for the new ones.
Sure, that sounds simple, but it can be hard to. Okay, maybe not hard, but certainly time-consuming. Especially if you add tens of new ads every day. The solution of deleting old ads one-by- one is just not good enough.
I had to solve this problem for myself and I have found a good and easy solution. I created this step-by- step solution that will help you make the process of deleting old ads much easier and much faster. You don’t want to be deleting old ads for multiple hours, do you?
Solution: Filter out old ads by the budget spent
This is how I solved the problem of maximum number of Facebook ads reached and how you can solve it too:
- Open the list of Ad Sets. You could open the list of Ads, however, you want to delete a lot of them at once and you can only select 200 items at a time.
- In the time filter, select “Lifetime”.
- Click “Search”, expand the filter and select “Lifetime spent”.
- Select the option “is smaller than” and insert a value that is small enough for you, so that you select only the Ad Sets that are not important. Feel free to experiment with this value and find a number that works best for you.
- Select only the Ad Sets that are inactive, so that you don’t delete the new ones. Select Not Approved, Inactive, Not Delivering and Completed Ad Sets.
- Check the box in the top left corner to select all Ad Sets that match your criteria and delete them.
You can only select and delete 200 items at once, but you can repeat this process as many times as you want. You can, of course, use these instructions to delete Ads or Campaigns. It all depends on how you created the ads in the first place.
I managed to delete over 1800 ads in under 10 minutes. I am sure that you can do it even faster, because you now have clear step-by- step instructions that I didn’t have.
Good luck 😉