You want people to find your website, right? Well, that means making sure that when someone searches Google or another search engine for what you’ve got on your site, they’ll find it. This will only happen if the text content on your website contains the words and phrases that your target audience is searching for.
Sounds pretty straightforward, but there is a lot you can do (and should do!) on your site to get search engines to prioritize your site above others that contain similar keywords.